Social Media Optimization or Social Media Marketing is a process of promoting your Social Brand Pages. Mostly the main purpose of promoting these Pages is to get the maximum followers possible. It is all about Networking i.e. to make sure your Brand Page gets the maximum followers. More the followers more the chances of getting your Brand in the eyes of the customers in form of your followers. The people who start following you through different Social Sites like FACEBOOK, GOOGLE+, INSTAGRAM, TWITTER, LINKED IN etc. are not only your mere followers; in fact; they are your potential buyers as you never know how and where you would get to meet your customers.
It becomes quite easy for you to reach the Public in masses as all those who are following you on either of the pages will get Notified about your Services & Products every time you Update it on your Brand Page. There are various Paid & Unpaid ways of promoting your Brand Pages. This boosts your Page and helps it reach your target market.
An added advantage of promotion over these Social Networking sites is that you don’t have to push people harder to follow your Brand. People, especially youth now a days are by themselves driven towards these Social Sites so much that they keep on coming across your Pages every now and then, ultimately making your Product’s name familiar to them. It is in fact a proven fact is that these Networkings grow a lot faster than we actually expect them to on these Social Sites.